The CECOP marketing team is delighted to present our brand new 2016 campaign plan; a fantastic marketing tool available to all CECOP associates, enabling them to plan all of their marketing activity for the year ahead. The campaign plan is centred around 10 planned campaigns; 5 based on promotional activities, based on products and discounts, and 5 based on the various eye care services and conditions that our members wish to raise awareness of. Our range of professional and attractive campaigns cover all bases for any independent optician looking to effectively promote their business.

As well as our strategically planned campaigns, we also offer a range of seasonal and special occasion point of sale materials, such as Valentine’s Day, store anniversaries, Black Friday and annual sales periods, all of which can be personalised to the practice’s needs.

The 2015 campaign plan was a hit with our members with many taking advantage of our various personalisation options, including the addition of logos and prices and even a number of bespoke campaigns too. The new campaign is out now, ready for our members to pre-plan their marketing strategy for 2016!